Simulacra and Simulation
Jean Baudrillard

The Precession of Simulacra

The simulacra is never what hides the truth - it is the truth that hides the fact that there is none.
The simulacrum is true.
Ecclesiastes

If once we were able to view the Borges fable in which the cartographers of the Empire draw up a map so detailed that it ends up covering the territory exactly (the decline of the Empire witnesses the fraying of this map, little by little, and its fall into ruins, though some shreds are still discernible in the deserts-the metaphysical beauty of this ruined abstraction testifying to a pride equal to the Empire and rotting like a carcass, returning to the substance of the soil, a bit as the double ends by being confused with the real through aging)-as the most beautiful allegory of simulation, this fable has now come full circle ror us, and possesses nothing but the discrete charm of second-order simulacra.

Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being, or a substance. It is the generation by models of a real without origin or reality: a hyperreal. The territory no longer precedes the map nor does it s urvive it. It is nevertheless a map that preceeds it - a precession of simulacra - that engenders the territory, and if one must return to the fable, today it is the territory whose shreds slowly rot across the extent of the map. It is the real, and not the map, whose vestiges persist here and there in the deserts that are no longer those of the Empire, but ours. The desert of the real itself.

In fact, even inverted, Borges's fable is unusable. Only the allegory of the Empire, perhaps, remains. Because it is with this same imperialism that present-day simulators attempt to make the real, all of the real, coincide with their models of simulation. But it is no longer a question of either maps or territories. Something has disappeared: the sovereign difference, between one and the other, that constituted the charm of abstraction. Because it is difference that constitutes the poetry of the map and the charm of the territory, the magic of the concept and the charm of the real. This imaginary of representation, which simultaneously culminates in and is engulfed by the cartographer's mad project of the ideal coextensivity of map and territory, disappears in the simulation whose operation is nuclear and genetic, no longer at all specular or discursive. It is all of metaphysics that is lost. No more mirror of being and appearances, of the real and its concept. No more imaginary coextensivity: it is genetic miniaturization that is the dimension of simulation. The real is produced from miniaturized cells, matrices, and memory banks, models of control- and it can be reproduced an indefinite number of times from these. It no longer needs to be rational, because it no longer measures itself against either an ideal or negative instance. It is no 1onger anything but operational. In fact, it is no longer really the real, because no imaginary envelops it anymore. It is a hyperreal, produced from a radiating synthesis of combinatory models in a hyperspace without atmosphere.

By crossing into a space whose curvature is no longer that of the real, nor that of truth, the era of simulation is inaugurated by a liquidation of all referentials-worse: with their artificial resurection in the systems of signs, a material more malleable than meaning, in that it lends itself to all systems of equivalences, to all binary oppositions, to all combinatory algebra. It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real, that is to say of an operation of deterring every real process via its opera- tional double, a programmatic, metastable, perfectly descriptive machine that offers all the signs of the real and short-circuits all its vicissitudes. Never again will the real have the chance to pro- duce itself-such is the vital function of the model in a system of death, or rather of anticipated resurrection, that no longer even gives the event of death a chance. A hyperreal henceforth sheltered from the imaginairy, and from any distinction between the real and the imaginary, leaving room only for the orbitl recurrence of models and for the simulated generation of differences.

The Divine Irreference of Images

To dissimulate is to prretend not to have what one has. To simulate is to feign to have what one doesn't have. One implies a presence, the other an absence. But it is more complicated than that because simulating is not pretending: "Whoever fakes an illness can simply stay in bed and make everyone believe he is ill. Whoever simulates an illness produces in himself some of the symptoms" (Littre). Therefore pretending, or dissimulatin leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the "true" and the "false," the "real" and the "imaginary." Is the simulator sick or not, given that he produces "true" symptoms? Objectively one cannot treat him as being either ill or not ill. Psychology and medicine stop at this point, forestalled by the illness's henceforth undiscoverable truth. For if any symptom can be "produced," and can no longer be taken as a fact of nature, then every illness can be considered as simulatable and simulated, and medicine loses its meaning since it only knows how to treat "real" illnesses according to their objective causes. Psychosomatics evolves in a dubious manner at the borders of the principle of illness. As to psychoanalysis, it transfers the symptom of the organic order to the unconscious order: the latter is new and taken for "real" more real than the other-but why would simula- tion be at the gates of the unconscious? Why couldn't the "work" of the unconscious be "produced" in the same way as any old symptom of classical medicine? Dreams already are.

Certainly, the psychiatrist purports that "for every form of mental alienation there is a particular order in the succession of symptoms of which the simulator is ignorant and in the absence of which the psychiatrist would not be deceived." This (which dates from 1865) in order to safeguard the principle of a truth at all costs and to escape the interrogation posed by simulation- the knowledge that truth, reference, objective cause have ceased to exist. Now, what can medicine do with what floats on either side of illness, on either side of health, with the duplication of illness in a discourse that is no longer either true or false? What can psychoanalysis do with the duplication of the discourse of the unconscious in the discourse of simulation that can never again be unmasked, since it is not false either?

What can the army do about simulators? Traditionally it unmasks them and punishes them, according to a clear principle of identification. Today it can discharge a very good simulator as exactly equivalent to a "real' homosexual, a heart patient, or a madman. Even military psychology draws back from Cartesian certainties and hesitates to make the distinction between true and false, between the "produced" and the authentic symptom. "If he is this good at acting crazy, its because he is." Nor is military psychology mistaken in this regard: in this sense, all crazy people simulate, and this lack of distinction is the worst kind of subversion. It is against this lack of distinction that classical reason armed itself in all it's categories. But it is what today again out flanks them, submerging the principle of truth.

Beyond medicine and the army, favored terrains of simulation, the question returns to religion and the simulacrum of divinity: "I forbade that there be any simulacra in the temples because the divinity that animates nature can never be represented." Indeed it can be. But what becomes of the divinity when it reveals itself in icons, when it is multiplied in simulacra? Does it remain the supreme power that is simply incarnated in images as a visible the- ology? Or does it volatilize itself in the simulacra that, alone, deploy their power and pomp of fascination-the visible ma- chinery of icons substituted for the pure and intelligible Idea of God? This is precisely what was feared by Iconoclasts, whose millennial quarrel is still with us today. This is precisely because they predicted this omnipotence of simulacra, the faculty sim- ulacra have of effacing God from the conscience of man, and the destructive, annihilating truth that they allow to appear-that deep down God never existed, that only the simulacrum ever existed, even that God himself was never anything but his own simulacrum-from this came their urge to destroy the images. If they could have believed that these images only obfuscated or masked the Platonic Idea of God, there would have been no reason to destroy them. One can live with the idea of distorted truth. But their metaphysical despair came from the idea that the image didn't conceal anything at all, and that these images were in essence not images, such as an original model would have made them, but perfect simulacra, forever radiant with their own fascination. Thus this death of the divine referential must be exorcised at all costs.

One can see that the iconoclasts, whom one accuses of disdaining and negating images, were those who accorded them their true value, in contrast to the iconolaters who only saw reflections in them and were content to venerate a filigree God. On the other hand, one can say that the icon worshipers were the most modern minds, the most adventurous, because, in the guise of having God become apparent in the mirror of images, they were already enacting his death and his disappearance in the epiphany of his representations (which, perhaps, they already knew no longer represented anything, that they were purely a game, but that it was therein the great game lay-knowing also that it is dangerous to unmask images, since they dissimulate the fact that there is nothing behind them).

This was the approach the Jesuits, who founded their politics on the virtual disappearance of God and on the worldly and spectacular manipulation of consciences-the evanescence of God in the epiphany of power-the end of transcendence, which now only serves as an alibi for a strategy altogether free of influ ences and signs. Behind the baroqueness of images hides the eminence grise of politics.

This way the stake will always have been the murderous power of images, murderers of the real, murderers of their own model, as the Byzantine icons could be those of divine identity. To this murderous power is opposed that of representations as a dialectical power, the visible and intelligible mediation of the Real. All Western faith and good faith became engaged in this wager on representation: that a sign could refer to the depth of meaning, that a sign could be exchanged for meaning and that something could guarantee this exchange-God ot course. But what if God himself can be simulated, that is to say can be reduced to the signs that constitute faith? Then the whole system becomes weightless, it is no longer itself anything but a gigantic simulacrum-not unreal, but a simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference.

Such is simulation, insofar as it is opposed to representation. Representation stems from the princiidle of the equivalence of the sign and of the real (even if this equivalence is utopian, it is a fundamental axiom). Simulation, on the contrary, stems from the utopia of the principle of equivalence,from the radical negation of the sign as value, from the sign as the reversion and death sen- tence of every reference. Whereas representation attempts to absorb simulation by interpreting it as a false representation, simu- lation envelops the whole edifice of representation itself as a simulacrum.

Such would be the successive phases of the image:

it is the reflection of a profound reality;
it masks and denatures a profound reality;
it masks the absence of a profound reality;
it has no relation to any reality whatsoever: it is its own pure simulacrum.

In the first case, the image is a good appearance-representation is of the sacramental order. In the second, it is an evil appearance-it is of the order of maleficence. In the third, it plays at being an appearance-it is of the order of sorcery. In the fourth, it is no longer of the order of appearances, but of simulation.

The transition from signs that dissimulate something to signs that dissimulate that there is nothing marks a decisive turning point. The first reflects a theology of truth and secrecy (to which the notion of ideology still belongs). The second inaugurates the era of simulacra and of simulation, in which there is no longer a God to recognize his own, no longer a Last judgment to separate the false from the true, the real from its artificial resurrection, as everything is already dead and resurrected in advance.

When the real is no longer what it was, nostalgia assumes its full meaning. There is a plethora of myths of origin and of signs of reality-a plethora of truth, of secondary objectivity, and authenticity. Escalation of the true, of lived experience, resurrection of the figurative where the object and substance have disappeared. Panic-stricken production of the real and of the referential, parallel to and greater than the panic of material production: this is how simulation appears in the phase that concerns us-a strategy of the real,.of the neoreal and the hyperreal that everywhere is the double of the strategy of deterrance.

The Hyppereal and the Imaginary

Disneyland is a perfect model of all the entangled orders of simulacra. It is first of all a play of illusions and phantasms: the Pirates, the Frontier, the Future World, etc. This imaginary world is supposed to ensure the success of the operation. But what attracts the crowds the most is without a doubt the social microcosm, the religious, miniaturized pleasure of real America, of its constraints and joys. One parks outside and stands in line inside, one is alto gether abandoned at the exit. The only phantasmagoria in this imaginary world lies in the tenderness and warmth of the crowd, and in the sufficient and excessive number of gadgets necessary to create the multitudinous effect. The contrast with the absolute solitude of the parking lot-a veritable concentration camp-is total. Or, rather: inside, a whole panoply of gadgets magnetizes the crowd in directed flows-outside, solitude is directed at a single gadget: the automobile. By an extraordinary coincidence (but this derives without a doubt from the enchantment inherent to this universe), this frozen, childlike world is found to have been conceived and realized by a man who is himself now cryogenized: Walt Disney, who awaits his resurrection through an increase of 180 degrees centigrade.

Thus, everywhere in Disneyland the objective profile of Amer ica, down to the morphology of individuals and of the crowd, is drawn. All its values are exalted by the miniature and the comic strip. Embalmed and pacified. Whence the possibility of an ideological analysis of Disneyland (L. Marin did it very well in Utopiques, jeux despace [Utopias, play of space]): digest of the American way of life, panegyric of American values, idealized transposition of a contradictory reality. Certainly. But this masks something else and this "ideological" blanket functions as a cover for a simulation of the third order: Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland- ( a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disney- land is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.

The imaginary of Disneyland is neither true nor false, it is a deterrence machine set up in order to rejuvenate the fiction of the real in the opposite camp. Whence the debility of this imaginary, its infantile degeneration. This world wants to be childish in order to make us believe that the adults are elsewhere, in the "real" world, and to conceal the fact that true childishness is every where-that it is that of the adults themselves who come here to act the child in order to foster illusions as to their real childishness. Disneyland is not the only one, however. Enchanted Village, Magic Mountain, Marine World: Los Angeles is surrounded by these imaginary stations that feed reality, the energy of the real to a city whose mystery is precisely that of no longer being anythingi but a network of incessant , unreal circulation - a city of incredible proportions but without space, without dimension. As much as electrical and atomic power stations, as much as cinema studios, this city, which is no longer anything but an immense scenario and a perpetual pan shot, needs this old imaginary like a sympathetic nervous system made up of childhood signals and faked phantasms.

Disneyland: a space of the regeneration of the imaginary as waste-treatment plants are elsewhere, and even here. Everywhere today one must recycle waste, and the dreams, the phantasms, the historical, fairylike, legendary imaginary of children and adults is a waste product, the first great toxic excrement of a hyperreal civilization. On a mental level, Disneyland is the prototype of this new function. But all the sexual, psychic, somatic recycling institutes, which proliferate.in California, belong to the same order. People no longer look at each other, but there are institutes for that. They no longer touch each other, but there is contactotherapy. They no longer walk, but they go jogging, etc. Everywhere one recycles lost faculties, or lost bodies, or lost sociality, or the lost taste for food. One reinvents penury, asceticism, vanished savage naturalness: natural food, health food, yoga. Marshall Sahlins's idea that it is the economy of the market, and not of nature at all, that secretes penury, is verified, but at a sec-ondary level: here, in the sophisticated confines of a triumphal market economy is reinvented a penury/sign, a penury/simulacrum, a simulated behavior of the underdeveloped (including the adoption of Marxist tenets) that in the guise of ecology, of energy rxist tenets gy, o enneST ly crises and the critique of capital, adds a final esoteric aureole to the triumph of an esotecric -culture. Nevertheless, maybe a mental catastrophe, a mental implosion and involution without prece- dent lies in wait for a system of this kind, whose visible signs would be those of this strange obesity, or the incredible coexistence of the most bizarre theories and practices, which corre- spond to the improbable coalition of luxury, heaven, and money, to the improbable luxurious materialization of life and to undiscoverable contradictions.

The Strategy of the Real

The impossibility of rediscovering an absolute level of the real is of the same order as the impossibility of staging illusion. Illusion is no longer possible, because the real is no longer possible. It is the whole political problem of parody, of hypersimulation or offensive simulation, that is posed here.

For example: it would be interesting to see whether the repressive apparatus would not react more violently to a simulated holdup than to a real holdup. Because the latter does nothing but disturb the order of things, the right to property, whereas the former attacks the reality principle itself. Transgression and vio lence are less serious because they only contest the distribution of the real. Simulation is infinitely more dangerous because it always leaves open to supposition that, above and beyond its object, law and order themselves might be nothing but simulation.

But the difficulty is proportional to the danger. How to feign a violation and put it to the test? Simulate a robbery in a large store: how to persuade security that it is a simulated robbery? There is no "objective" difference: the gestures, the signs are the same as for a real robbery, the signs do not lean to otie side or another. To the established order they are always of the order of the real. Organize a fake holdup. Verify that your weapons are harmless, and take the most trustworthy hostage, so that no human life will be in danger (or one lapses into the criminal). Demand a ransom, and make it so that the operation creates as much com- motion as possible-in short, remain close to the "truth," in order to test the reaction of the apparatus to a perfect simulacrum. You won't be able to do it: the network of artificial signs will become inextricably mixed up with real elements (a policeman will really fire on sight; a client of the bank will faint and die of a heart attack; one will actually pay you the phony ransom), in short, you will immediately find yourself once again, without wishing it, in the real, one of whose functions is precisely to devour any attempt at simulation, to reduce everything to the real-that is, to the established order itself, well before institutions and justice come into play.

It is necessary to see in this impossibility of isolating the process of simulation the weight of an order that cannot see and conceive of anything but the real, because it cannot function any- where else. The simulation of an offense, if it is established as such, will either be punished less severely (because it has no "consequences") or punished as an offense against the judicial system (for example if one sets in motion a police operation "for nothing")-but never as simulation since it is precisely as such that no equivalence with the real is possible, and hence no repression either. The challenge of simulation is never admitted by power. How can the simulation of virtue be punished? However, as such it is as serious as the simulation of the crime. Parody renders submission and trangression equivalent, and that is the most serious crime, because it cancels out the difference upon which the law is based. The established order can do nothing against it, be- cause the law is a simulacrum of the second order, whereas simu- lation is of the third order, beyond true and false, beyond equivalences, beyond rational distinctions upon which the whole of the social and power depend. Thus, lacking the real, it is there that we must aim at order.

This is certainly why order always opts for the real. When in doubt, it always prefers this hypothesis (as in the army one pre- fers to take the simulator for a real madman). But this becomes more and more difficult, because if it is practically impossible to isolate the process of simulation, through the force of inertia of the real that surrounds us, the opposite is also true (and this reversibility itself is part of the apparatus of simulation and the impotence of power): namely, it is now impossible to isolate the process of the real, or to prove the real.

This is how all the holdups, airplane hijackings, etc. are now in some sense simulation holdups in that they are already inscribed in the decoding and orchestration rituals of the media, anticipated in their presentation and their possible consequences. In short, where they function as a group of signs dedicated ex- clusively to their recurrence as signs, and no longer at all to their real" end. But this does not make them harmless. On the contrary, it is as hyperreal events, no longer with a specific content or end, but indefinitely refracted by each other (just like so-called historical events: strikes, demonstrations, crises, etc.), it is in this sense that thev cannot be controlled by an order that can only exert itself on the real and the rational, on causes and ends, a referential order that can only reign over the referential, a determined power that can only reign over a determined world, but that cannot do anything against this indefinite recurrence of simulation, against this nebula whose weight no longer obeys the laws of gravitation of the real, power itself ends by being dismantled in this space and becoming a simulation of power (disconnected from its ends and its objectives, and dedicated to the effects of power and mass simulation).

The only weapon of power, its only strategy against this defection, is to reinject the real and the referential everywhere, to per- suade us of the reality of the social, of the gravity of the economy and the finalities of production. To this end it prefers the discourse of crisis, but also, why not? that of desire. 'Take your desires for reality!" can be understood as the ultimate slogan of power since in a nonreferential world. even the confusion of the reality principle and the principle of desire is less dangerous than contagious hyperreality. One remains among principles, and among those power is always in the right.

Hyperreality and simulation are deterrents of every principle and every objective, they turn against power the deterrent that it used so well for such a long time. Because in the end, throughout its history it was capital that first fed on the destructuration every referential, of every human objective, that shattered every ideal distinction between true and false, good and evil, in order to establish a radical law of equivalence and exchange, the iron law of its power. Capital was the first to play at deterrence, abstraction, disconnection, deterritorialization, etc., an if it is the one that fostered reality, the reality principle, it was also the first liquidate it by exterminating all use value, all real equivalence of production and wealth, in the very sense we have of the unreality of the stakes and the omnipotence of the manipulation. Well, today is this same logic that is even more set against capital. And as soon as it wishes to combat this disastrous spiral by secreting a last glimmer of reality, on which to establish a last glimmer power, it does nothing but multiply the signs and accelerate the play of simulation.

As long as the historical threat came at it from the real, power played at deterrence and simulation, disintegrating all the contradictions by dint of producing equivalent signs. Today when the danger comesat it from simulation (that of being dissolved in the play of signs), power plays at the real, plays at crises, plays at remanufacturing artificial, social, economic, and political stakes. For power, it is a question of life and death. But it is too late.

Whence the characteristic hysteria of our times: that of the production and reproduction of the real. The other production, that of values and commodities, that of the belle epoque of political economy, has for a long time had no specific meaning. What every society looks for in continuing to produce, and to'over- produce, is to restore the real that escapes it. That is why today this"material" production is that of the hyperreal itself. It retains all the features, the whole discourse of traditional production, but it is no longer anything but its scaled-down refraction (thus hyperrealists fix a real from which all meaning and charm, all depth and energy of representation have vanished in a hallucinatory resemblance) . Thus everywhere the hyperrealism of simulation is translated by the hallucinatory resemblance of the real to itself.

Baudrillard, Jean. Simulara and Simulation. The University of Michigan Press: Ann Arbor, 1994.